Mr. Morford brings more than 17 years of experience as a consumer internet CEO and Founder. He was the CEO and founder of Altrec.com having grown the company from inception to $59M in profitable sales. He and his team positioned the company for long-term growth after having grown by 500% in the last few years. His strengths in Executive Leadership, digital marketing, e-commerce, finance, entrepreneurialism, logistics, vision and strategic planning bring an ideal skill set to this venture.
He has driven several acquisitions including Greatoutdoors.com from Cox Interactive. Strategically he has closed more than $25M in equity financings and $37M in senior and mezzanine debt financings for multiple organizations. For the last 10 years he served as an active Director for Mercent Corp., a Madrona Ventures-backed SaaS provider serving top-tier online retailers including Home Depot, Zappos, LL Bean, The Sport’s Authority, Cabela’s, Nordstrom, and Disney in optimizing strategic marketing partnerships with Google, Amazon, eBay, Nextag, Shopping.com, Rakuten, Sears, and Walmart.
Previously, Morford served as Founder and CEO for Joppa Inc., an e-commerce incubator with 4 successful incubations including Altrec. Morford holds a B.A. in Business Administration from Seattle Pacific University.